About Our Company

Welcome to Atlas Franchise Advisors, where your dreams of owning a franchise business become a reality. We’re your partners in navigating the complex world of franchising. With years of industry expertise and a proven methodology, we help you identify, acquire, and flourish in the franchise that aligns with your vision and goals.

Our Mission

Our Mission

We aspire to empower entrepreneurs in their pursuit of franchise ownership. We're committed to offering expert guidance, diverse franchise opportunities, and ongoing support. With ethical practices and adaptability, we envision a world where franchise ownership is accessible and rewarding for all aspiring entrepreneurs. Together, we illuminate the path to a world of opportunity.

Built for all individuals and businesses

It’s not about selling a franchise; it’s about fitting the right person into the right franchise model. Atlas Franchise Advisors takes a comprehensive approach, starting from your initial inquiry to your franchise’s grand opening.

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Trusted Franchises

Executive Team

As a husband-and-wife team married since 1998, we offer a blend of our individual business strengths. We are committed, transparent, and meticulous in our approach. We recognize the significance of choices when it comes to diversifying your business portfolio and appreciate your interest in exploring franchise opportunities. If you’re on the lookout for a fresh business direction, we’re well-prepared to help you uncover the path to franchise success with ease.

We are a husband-and-wife team located in Bend, Oregon. We are committed to helping you find your next business venture within the vast world of franchises. We're well aware that the franchise landscape can seem daunting, but we're here to simplify the process and guide you at every step.

Rich and Gail Mithoff

Founders of Atlas Franchise Advisors

About Rich Mithoff

With a solid foundation in geography acquired through my bachelor's degree, I embarked on my professional journey in the field of GIS mapping. Transitioning into mortgage lending and later assuming the role of a sales manager at an internet marketing agency, I gained diverse experience. Yet, my genuine enthusiasm lies in the realm of business mapping. Since 2009, I have been deeply involved in collaborating with a multitude of thriving franchise brands. My primary focus has been assisting these franchises in identifying the optimal territories for their candidates, a role I've undertaken with dedication and expertise. Serving as a franchise consultant, my extensive background equips me to successfully match our clients with the most suitable franchise opportunities, ensuring their future success.

About Gail Mithoff

After completing my bachelor's and master's degrees in education, I dedicated over two decades to elementary education. As time went on, the limitations of the educational field prompted me to seek more control and flexibility in my career. I decided to leave education and obtained my personal lines insurance license, then worked in the insurance industry. My meticulous attention to detail and strong organizational abilities enable me to effectively engage with my franchise clients and support them throughout the process.

Feedback & Testimonials

    Jake Nelson

    Franchise Client

    Rich and Gail Mithoff are some of the most genuine, upstanding I’ve had the pleasure of working with. Initially, I was concerned that an advisor may try to nudge me into a deal that I was uncomfortable or unprepared for; Rich and Gail at Atlas Franchise Advisors completely changed my mind through their actions. They were honest, did not withhold information, did not sugar-coat things, and spoke their professional opinion, even if that meant and they don’t capitalize on that specific deal. They truly want to see you succeed and will go over and beyond to make that happen.

      Dwight McVey

      Franchise Client

      On top of working with a great portfolio of franchises, Rich really took the time to understand my goals and values to present only the best options for me. He was engaged in the entire process and never pressured me to move at a speed faster than I was comfortable with. I couldn’t be happier with the Atlas Franchise Advisors partnership.

        Alyson Cleary

        Franchise Operations and Development at FlyLock Security Solutions, GoMini's Franchisee

        Rich has been invaluable in building out our franchise territories and the managing the creation of new ones. I appreciate all his hard work!

          Gina Agderian

          Franchise Development Specialist at Junk King Franchise Systems

          As a professional on the franchisor side, I can confidently say that Rich is a fantastic franchise consultant to work with. He takes his time to really understand the brands in his portfolio so he can match his clients to their perfect franchise. He acts as an advocate for his clients as they navigate their franchise search. On a personal level, Rich is a great person who is a pleasure to work with. Whether you’re a franchisor looking to expand your brand with the help of franchise consultants, or whether you’re someone who is looking for a franchise opportunity, I highly recommend reaching out to Rich!

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